11. Academic and Industry Linkages • Member, African Council for Communication Education (ACCE), Nigerian Chapter • Member, South African Communication Association (SACOMM) • Member Association of Media and Communication Researchers of Nigeria (AMCRON) • Member, Council for the Development of Social Science Research in Africa (CODESRIA) • North West University, South African (Research Collaboration) • Member, Association of Communication Scholars & Professionals of Nigeria (ACSPN) 12. Membership of Professional Body 1. Member, International Association of Advertising (IAA) 2. Member, Nigerian Institute of Public Relations (NIPR)