Dr. Deborah O. Aka holds a B. Sc. (Hons), M. Sc. Degree, and Ph.D in Marketing, from Covenant University, where she currently lectures. She equally holds a Diploma in Law from Lagos State University (LASU). Dr. Aka is an Associate member of the National Institute of Marketing of Nigeria (NIMN) and a member of the Certified Marketing Communications Institute of Nigeria (CMCIN). She serves in various committees at the Department and University levels. She has published a number of research findings in both local and foreign journals as well as conference proceedings.